The Mistakes that Threaten Your Buyer Persona Initiative — Mad Marketing TV Episode 2

During our first episode of MadMarketingTV, special guest, Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discussed the importance of buyer personas and that information is necessary to create buyer personas.

This week, Adele joins us again to continue our discussion about buyer personas. Buyer personas can help B2B marketers better understand potential customers, however common mistakes can threaten buyer persona initiatives. These mistakes include:

• Using made-up information about your buyers
• Including irrelevant information
• Building personas for far too many buyers

Adele provides insights regarding these pitfalls, as well as the steps you can take to avoid them and create better, more successful marketing campaigns.

Looking for more marketing insights? Don’t forget to join us for our next episode on December 8, when Joe Pulizzi, author of “Get Contnet, Get Customers” joins us to discuss content marketing.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Understanding Buyer Personas – Mad Marketing TV Episode 1

A buyer persona is a detailed profile of the buyer that a company hopes to persuade to choose its products, services, or solutions – and help guide marketers to make essential marketing decisions.

Buyer personas are a fundamental aspect of B2B marketing and it has never been more critical for marketers to understand them on a deeper level. Buyers today are making purchase decisions much earlier in the buying process in an anonymous way, prior to any type of email marketing or other lead generation efforts. They are being influenced by social media and other external sources before even engaging in the buying process.

Join guest host Jeff Ogden and special guest Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto in this premier episode of MadMarketingTV as they discuss:

• Why buyer personas matter
• The impact of consumers making decisions earlier in the buying process
• The increasing importance of understanding consumers
• What information is necessary to create quality buyer personas

And don’t forget to join us for our next episode on Thursday, December 1 when Adele Revella returns to MadMarketingTV to provide more insights about how you can use buyer personas to better communicate with your customers.

Get your copy of Adele’s eBook, and access MadMarketing Slides – Episode 1 – Buyer Personas slides.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.