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B2B Marketing

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Please access all Mad Marketing TV Video Episodes and Blog content at: http://blog.actonsoftware.com/category/mad-marketing-tv/

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including:

  1. Getting started with marketing automation
  2. How to keep it simple
  3. What to do prior to buying marketing automation
  4. Demand generation common sense

As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation. Thor shares his insights on the state of marketing automation and demand generation today. Marketing automation is not just for high tech companies any longer so regardless of the type of company you are – Thor goes through step-b-step how to get started. He also explains what you need to do before you buy marketing automation to ensure results and success.

To learn more about our special guest Thor Johnson as well as the Team Thor Marketing, visit his website and follow him on Twitter.

Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade. Also, look out for special “After Party” footage from this interview with Thor Johnson.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on:

  • Randy’s motivation for starting Prosper Inc.
  • Changes and shifts in marketing toward storytelling
  • The impact of social media on marketing
  • The importance of cultural strategy within a company
  • The four items that make up the foundation of sustainability

Join Jeff and Randy as they explore why he started Prosper Inc. and the niche his company served, being a pioneer in distributing educational programs and eBooks online. Randy gives his advice on story telling in social media marketing, and how this approach can engage and attract new customers by involving them in your vision.

View Jeff’s interview with Randy in it’s entirety in Mad Marketing TV Episode 14. To learn more about our special guest Randy Garn as well as the Prosper Book, visit his website and take the prosperity assessment.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the Six Prosperity Practices outline in The Prosper Book:

  1. Locate your Polaris point
  2. Live in your prosperity zone
  3. Earn from your core
  4. Start with what you already have
  5. Commit to your prosperity path
  6. Take profound action

Randy Garn co-founded Prosper Inc., a leading company in one-to-one distance education, with Ethan Willis. In this episode we get the straight scoop on solving the money + happiness  + sustainability = prosperity equation as Randy walks us through the six steps to prosperity outlined in his book. Randy digs into each prosperity practice and explains the goal for each step. Each of these practices can be equally applied to individuals as well as businesses as we strive to match passion with profits and get started realizing our ultimate personal and professional goals.

To learn more about our special guest Randy Garn as well as the Prosper Book, visit his website and take the prosperity assessment.

Don’t forget to join us for our next episode when we discuss marketing automation fundamentals with Thor Johnson. Also, look out for special “After Party” footage from this interview with Randy Garn.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on:

  • Small company vs. Large company marketing
  • The importance of buyer personas
  • Approaches for creating engaging content
  • Generating awareness and building reputation with book writing

Join Jeff and Paul as they continue their discussion, touching on how marketing for a small company differs from large company marketing. Paul shares his thoughts on content, and specifically approaching the crafting of content by looking at personas, and the different forms of engaging content that are possible.  As a multi-book author Paul shares his experience as an author and the point of no return in book writing.

View Jeff’s interview with Paul in it’s entirety in Mad Marketing TV Episode 13. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on: 

  • Mark’s new book, “Return on Influence”
  • Tips for increasing and maintain your Klout score
  • The importance of blogging in marketing today

Join Jeff and Mark as they continue their discussion on Klout scores and how one individual used Mark’s tips to increase his Klout score by 30 points in 45 days. The key is surrounding yourself with an audience that cares about you and what you have to say. Content is power and original content is gold. But content isn’t enough – you have to engage!

View Jeff’s interview with Mark in it’s entirety in Mad Marketing TV Episode 12. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.