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Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page optimization.

Listen in as Jeff and Tim discuss what’s happened in the four years since Tim wrote his book. Tim addresses how the landscape has changed, and how landing page optimization has become a core competency, a profession, and a key competitive advantage. Tim provides his predictions for landing page design as we move into 2012 and how psychology and neural marketing play a key role in designing landing pages that illicit a response and convert. Finally Tim shares his insights on the things that marketing managers need to embrace and how important mobile will be in the days ahead.

View Jeff’s interview with Tim Ash in it’s entirety in Mad Marketing TV Episode 9. To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, as they discuss landing page topics such as:

• Landing page myths dispelled.
• The “7 Deadly Sins” of landing page design.
• How to skyrocket your profits through optimal landing page design.

Join Jeff and Tim as they dispel some myths regarding exactly what a landing page is. From capture to conversion, landing pages are a tool for capturing the traffic you’re spending so much money to drive. Ignoring landing page design means squandering traffic with poor performing pages. Tim digs into the “7 Deadly Sins” of landing page design, exploring some of the most common mistakes he sees. He also provides key takeaways to help you meet the needs of your customers, and to ultimately improve conversion rates and help your business.

To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference.

Don’t forget to join us for our next episode when we discuss marketing in the UK and Western Europe with Andy Betts. Also, look out for special “After Party” footage from this interview with Tim Ash, as well as others.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.