Archive

Monthly Archives: February 2012

Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on:

  • Small company vs. Large company marketing
  • The importance of buyer personas
  • Approaches for creating engaging content
  • Generating awareness and building reputation with book writing

Join Jeff and Paul as they continue their discussion, touching on how marketing for a small company differs from large company marketing. Paul shares his thoughts on content, and specifically approaching the crafting of content by looking at personas, and the different forms of engaging content that are possible.  As a multi-book author Paul shares his experience as an author and the point of no return in book writing.

View Jeff’s interview with Paul in it’s entirety in Mad Marketing TV Episode 13. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on: 

  • Mark’s new book, “Return on Influence”
  • Tips for increasing and maintain your Klout score
  • The importance of blogging in marketing today

Join Jeff and Mark as they continue their discussion on Klout scores and how one individual used Mark’s tips to increase his Klout score by 30 points in 45 days. The key is surrounding yourself with an audience that cares about you and what you have to say. Content is power and original content is gold. But content isn’t enough – you have to engage!

View Jeff’s interview with Mark in it’s entirety in Mad Marketing TV Episode 12. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:

  • Mark’s new book, “Return on Influence”
  • How to leverage online influence
  • Klout – what is it and does it really matter?

Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70  experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.

To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, continue their discussion on: 

  • Doug Kessler’s eBook, The B2B Marketing Manifesto
  • Examples of innovative content
  • Kessler’s take on what’s happening in the B2B marketing marketplace
  • The increased adoption of marketing automation in the UK

Join Jeff and Doug as they discuss Doug’s book as well as examples of innovative content. Doug provides a specific case study that illustrates innovative content in action and how it’s used for psychographic targeting. Doug also shares his insights on B2B marketing today, both in general and in the UK specifically. Marketing automation has experienced a slow adoption curve in the UK and Doug sees this changing now.

View Jeff’s interview with Doug in it’s entirety in Mad Marketing TV Episode 11.To hear more from our special guest Doug Kessler, visit his website or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, as they discuss:

  • How content marketing has been adopted over the past year
  • Why is it important to differentiate your content
  • The importance of developing your content brand
  • Why “Relevant x Distinctive = Effective” is an important equation for content marketing
  • Keys and principles of content differentiation

Join Jeff and Doug as they dig into differentiating your content and creating content that stands out from the crowd. A year or two ago sending out content in and of itself was a differentiator. Content has absolutely gone mainstream now and companies have no choice but to get into the game and build their content brand. Doug defines effective content by looking at the key components that go into creating content that is effective, and provides an in depth response to the “how” to differentiate question. Doug sums it all up by presenting the four principles of content differentiation.

To hear more from our special guest Doug Kessler, visit his website  or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Andy Betts, marketing evangelist, consultant, writer, conference specialist and Strategy & Marketing Director, continue their discussion on marketing in the UK.

Join Jeff and Andy as they discuss Andy’s perspective on marketing, sales and technology as we move in 2012. As technology changes the way we view sales and marketing, new channels emerge – presenting companies with the challenge of choosing the relevant channels for their efforts. Analytics are key. Without the ability to measure these channels, the appropriate choice can not be made. Andy points out that the role of sales has also changed. As marketing brings in the majority of leads, it becomes the responsibility of sales to focus purely on closing the deal. A fragmented approach does not work any longer. Jeff and Andy close out their discussion with an approach to marketing as the key driver for not only content, but for product marketing.

View Jeff’s interview with Andy Betts in it’s entirety in Mad Marketing TV Episode 10. To hear more from our special guest Andy Betts, follow him on Twitter, or connect with him on LinkedIn.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.