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Mad Marketing TV is now a part of the Act-On Software blog.

Please access all Mad Marketing TV Video Episodes and Blog content at: http://blog.actonsoftware.com/category/mad-marketing-tv/

Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on:

  • Randy’s motivation for starting Prosper Inc.
  • Changes and shifts in marketing toward storytelling
  • The impact of social media on marketing
  • The importance of cultural strategy within a company
  • The four items that make up the foundation of sustainability

Join Jeff and Randy as they explore why he started Prosper Inc. and the niche his company served, being a pioneer in distributing educational programs and eBooks online. Randy gives his advice on story telling in social media marketing, and how this approach can engage and attract new customers by involving them in your vision.

View Jeff’s interview with Randy in it’s entirety in Mad Marketing TV Episode 14. To learn more about our special guest Randy Garn as well as the Prosper Book, visit his website and take the prosperity assessment.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the Six Prosperity Practices outline in The Prosper Book:

  1. Locate your Polaris point
  2. Live in your prosperity zone
  3. Earn from your core
  4. Start with what you already have
  5. Commit to your prosperity path
  6. Take profound action

Randy Garn co-founded Prosper Inc., a leading company in one-to-one distance education, with Ethan Willis. In this episode we get the straight scoop on solving the money + happiness  + sustainability = prosperity equation as Randy walks us through the six steps to prosperity outlined in his book. Randy digs into each prosperity practice and explains the goal for each step. Each of these practices can be equally applied to individuals as well as businesses as we strive to match passion with profits and get started realizing our ultimate personal and professional goals.

To learn more about our special guest Randy Garn as well as the Prosper Book, visit his website and take the prosperity assessment.

Don’t forget to join us for our next episode when we discuss marketing automation fundamentals with Thor Johnson. Also, look out for special “After Party” footage from this interview with Randy Garn.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on: 

  • Mark’s new book, “Return on Influence”
  • Tips for increasing and maintain your Klout score
  • The importance of blogging in marketing today

Join Jeff and Mark as they continue their discussion on Klout scores and how one individual used Mark’s tips to increase his Klout score by 30 points in 45 days. The key is surrounding yourself with an audience that cares about you and what you have to say. Content is power and original content is gold. But content isn’t enough – you have to engage!

View Jeff’s interview with Mark in it’s entirety in Mad Marketing TV Episode 12. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:

  • Mark’s new book, “Return on Influence”
  • How to leverage online influence
  • Klout – what is it and does it really matter?

Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70  experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.

To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

We all want the same thing from marketing regardless of the approach we take – content – social – digital – traditional – conversational –  WE WANT SALES!

The Common Communication Challenge

I still shudder and wake up with a hot sweat from my sleep sometimes when I see companies miss massive market opportunities to maximize their potential. I suppose that’s the sales and marketer in me. Constantly thinking, constantly reading, constantly listening, wanting to share, wanting to sell.

You see – my background is working in digital markets and as all digital marketers know – people do not consume media in silos. That means that organizations should not approach their marketing in silos. This is a common challenge STILL facing organizations in the US and the UK.

Below are a few ideas and tips on how we can address that:

Embed Marketing Across Your Organization

In today’s competitive B2B market, the alignment of sales and marketing has never been more crucial. What’s more, the alignment of marketing across all discipline in your organization is now a necessity in order to achieve maximum ROMI – return on marketing investment.

It’s not just about aligning marketing with various internal department, it’s about aligning strategies and sharing information across all external marketing channels ranging from social media to email. It’s about building a marketing organization that involves everyone from the front desk to the CEO. How we structure our marketing organizations and communicate internally in 2012 has a massive impact on how effectively we can communicate with our prospects and measure marketing success.

There are many ways that marketing can be further built into your organization and its success measured more effectively. Marketing has a vital role to play across all areas of your organization. In a forward thinking company marketing should be at the center of all activity across all areas of the organization.

For me, marketing should be driving strategy, leading sales and fostering a culture of team selling across all your business functions.

To read more about this visual the full article is here.

Getting maximum value from this is not something that happens overnight – it requires leadership & organizational change.

Your Marketing Strategy is Your Communication Strategy

It’s all about COMMUNICATION. It always has been. Utilize every marketing channel and technique you have in 2012 to reach your client in the most relevant way. Here is just one of my ideas;

C – Produce quality Content
O – Ensure this content is Optimized for delivery across all your marketing channels
M – Then choose the right Media channel mix that fits your audience
M – Make sure you plan and set success (hard or soft) Metrics
U
Reach out to Universal audiences – influencers and connectors
N
And engage with your Niche audiences through emerging channels such as social
I –  I
nteract with your audience in various circles (you have heard of Google+ right?)
C
Don’t be afraid to be Conversational
A – But always be Accountable
T – Build Trust and rapport with your audience
I Inspire them
O – Show them new Opportunities
N – And win more New business

The success of your marketing depends upon how creatively you can communicate.

I hope you have found this post to be useful. I welcome your feedback and ideas.

-Andy Betts

To learn more from our special guest blogger Andy Betts, follow him on Twitter, or connect with him on LinkedIn.