Archive

Monthly Archives: January 2012

Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page optimization.

Listen in as Jeff and Tim discuss what’s happened in the four years since Tim wrote his book. Tim addresses how the landscape has changed, and how landing page optimization has become a core competency, a profession, and a key competitive advantage. Tim provides his predictions for landing page design as we move into 2012 and how psychology and neural marketing play a key role in designing landing pages that illicit a response and convert. Finally Tim shares his insights on the things that marketing managers need to embrace and how important mobile will be in the days ahead.

View Jeff’s interview with Tim Ash in it’s entirety in Mad Marketing TV Episode 9. To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, as they discuss landing page topics such as:

• Landing page myths dispelled.
• The “7 Deadly Sins” of landing page design.
• How to skyrocket your profits through optimal landing page design.

Join Jeff and Tim as they dispel some myths regarding exactly what a landing page is. From capture to conversion, landing pages are a tool for capturing the traffic you’re spending so much money to drive. Ignoring landing page design means squandering traffic with poor performing pages. Tim digs into the “7 Deadly Sins” of landing page design, exploring some of the most common mistakes he sees. He also provides key takeaways to help you meet the needs of your customers, and to ultimately improve conversion rates and help your business.

To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference.

Don’t forget to join us for our next episode when we discuss marketing in the UK and Western Europe with Andy Betts. Also, look out for special “After Party” footage from this interview with Tim Ash, as well as others.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create and use offers in this MadMarketing TV “After Party.

Listen in as Jeff and Mac continue their conversation on 2012 and what’s happening in the world of marketing. Mac presents his view on what’s changed for marketers and what companies will be concentrating on in the way of lead generation in the year ahead. Prospects are making buying decisions before they even make contact with a company and creating their short list before they engage. This shift puts companies in a position where they are no longer in control. Jeff and Mac also delve into the role of marketing automation and how it is now allowing even the little guy to have access to the same tools and resources as the enterprise.

View Jeff’s interview with Mac in it’s entirety in MadMarketing TV Episode 8. To learn more about our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:

Generate, nurture and qualify more B2B leads.
Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
Drive more new business, sales and revenue.

Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.

To hear more from our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com to request your free:

  • Sales Lead Calculator Spreadsheet
  • Sales Lead Success Checklist
  • B2B Marketing Technology Insights Subscription

Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Jeffrey Hayzlett – Best Selling Author, “Celebrity CMO”, and part-time cowboy – continue their conversation in this very special 2012 MadMarketing TV Kickoff Show “After Party”!

Listen in as Jeff and Jeffrey discuss his best-selling book “Running the Gauntlet” on how the idea for the book came about based on his experience as the CMO of Kodak. Jeffrey encourages marketers to be agents of change and to constantly reinvent themselves, challenge the status-quo and be the catalyst to allow their company to look at itself differently.

View Jeff’s interview with Jeffrey Hayzlett in it’s entirety in MadMarketing TV Episode 7. To hear more from our special guest Jeffrey Hayzlett, visit his website, read his blog, and follow him on Twitter.

Don’t forget to join us for our next show on Thursday, January 19 when we discuss compelling offers with Mac McIntosh.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.




Join guest host Jeff Ogden and special guest Jeffrey Hayzlett – Best Selling Author, “Celebrity CMO”, and part-time cowboy in this very special 2012 MadMarketing TV Kickoff Show!

Listen in as they discuss:

  • Fresh ideas for engaging buyers with snaptags
  • The value of “friendsourcing”
  • Key tips for how B2B Marketers can use social media to engage with and learn from customers in 2012
  • Why change is critical, but hard to do

Join Jeff and Jeffrey as they discuss his new best-selling book, “Running the Gauntlet” and the use of snaptags vs. QR codes in publishing and print. Jeffrey recommends tips for how marketers can create brand ambassadors with social media by listening, gathering information and then engaging. Jeffrey also defines unique terms he’s coined such as “chief learning officer” and “friendsourcing” – exploring these terms in details and why they’re important for marketing today. Jeffrey ends with his key tips for marketers and encourages marketers to cause tension within their organization to shake things up and create change for success.

To hear more about our special guest Jeffrey Hayzlett, visit his website, read his blog, and follow him on Twitter.

Don’t forget to join us for our next show on Thursday, January 19 when we discuss compelling offers with Mac McIntosh. Also, look out for special “After Party” footage from this compelling interview with Jeffrey Hayzlett, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden with special guest and content marketing expert Jim Burns continue their conversation on Content Marketing in this MadMarketing TV “After Party” special.

Listen in as Jeff and Jim continue their conversation on scaling and assembling highly relevant and effective content. Jim discusses the ways in which we, as marketers, can enable sales people to be more effective and win a larger percentage of deals with effective content that answers the questions that buyers have. He also reinforces the value of video and explores a modular approach to producing video content that is faster and cheaper – allowing companies to build out content that is not only relevant, but a powerful asset that is not cost prohibitive.

View Jeff’s interview with Jim Burns in it’s entirety in MadMarketing TV Episode 6. To learn more about our special guest Jim Burns, visit his website, read the Avitage blog, and follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.