Archive

Content Marketing

Thanks for stopping by!

Mad Marketing TV is now a part of the Act-On Software blog.

Please access all Mad Marketing TV Video Episodes and Blog content at: http://blog.actonsoftware.com/category/mad-marketing-tv/

Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on:

  • Randy’s motivation for starting Prosper Inc.
  • Changes and shifts in marketing toward storytelling
  • The impact of social media on marketing
  • The importance of cultural strategy within a company
  • The four items that make up the foundation of sustainability

Join Jeff and Randy as they explore why he started Prosper Inc. and the niche his company served, being a pioneer in distributing educational programs and eBooks online. Randy gives his advice on story telling in social media marketing, and how this approach can engage and attract new customers by involving them in your vision.

View Jeff’s interview with Randy in it’s entirety in Mad Marketing TV Episode 14. To learn more about our special guest Randy Garn as well as the Prosper Book, visit his website and take the prosperity assessment.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on:

  • Small company vs. Large company marketing
  • The importance of buyer personas
  • Approaches for creating engaging content
  • Generating awareness and building reputation with book writing

Join Jeff and Paul as they continue their discussion, touching on how marketing for a small company differs from large company marketing. Paul shares his thoughts on content, and specifically approaching the crafting of content by looking at personas, and the different forms of engaging content that are possible.  As a multi-book author Paul shares his experience as an author and the point of no return in book writing.

View Jeff’s interview with Paul in it’s entirety in Mad Marketing TV Episode 13. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on: 

  • Mark’s new book, “Return on Influence”
  • Tips for increasing and maintain your Klout score
  • The importance of blogging in marketing today

Join Jeff and Mark as they continue their discussion on Klout scores and how one individual used Mark’s tips to increase his Klout score by 30 points in 45 days. The key is surrounding yourself with an audience that cares about you and what you have to say. Content is power and original content is gold. But content isn’t enough – you have to engage!

View Jeff’s interview with Mark in it’s entirety in Mad Marketing TV Episode 12. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:

  • Mark’s new book, “Return on Influence”
  • How to leverage online influence
  • Klout – what is it and does it really matter?

Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70  experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.

To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, continue their discussion on: 

  • Doug Kessler’s eBook, The B2B Marketing Manifesto
  • Examples of innovative content
  • Kessler’s take on what’s happening in the B2B marketing marketplace
  • The increased adoption of marketing automation in the UK

Join Jeff and Doug as they discuss Doug’s book as well as examples of innovative content. Doug provides a specific case study that illustrates innovative content in action and how it’s used for psychographic targeting. Doug also shares his insights on B2B marketing today, both in general and in the UK specifically. Marketing automation has experienced a slow adoption curve in the UK and Doug sees this changing now.

View Jeff’s interview with Doug in it’s entirety in Mad Marketing TV Episode 11.To hear more from our special guest Doug Kessler, visit his website or follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, as they discuss:

  • How content marketing has been adopted over the past year
  • Why is it important to differentiate your content
  • The importance of developing your content brand
  • Why “Relevant x Distinctive = Effective” is an important equation for content marketing
  • Keys and principles of content differentiation

Join Jeff and Doug as they dig into differentiating your content and creating content that stands out from the crowd. A year or two ago sending out content in and of itself was a differentiator. Content has absolutely gone mainstream now and companies have no choice but to get into the game and build their content brand. Doug defines effective content by looking at the key components that go into creating content that is effective, and provides an in depth response to the “how” to differentiate question. Doug sums it all up by presenting the four principles of content differentiation.

To hear more from our special guest Doug Kessler, visit his website  or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.