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Compelling Offers

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Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create and use offers in this MadMarketing TV “After Party.

Listen in as Jeff and Mac continue their conversation on 2012 and what’s happening in the world of marketing. Mac presents his view on what’s changed for marketers and what companies will be concentrating on in the way of lead generation in the year ahead. Prospects are making buying decisions before they even make contact with a company and creating their short list before they engage. This shift puts companies in a position where they are no longer in control. Jeff and Mac also delve into the role of marketing automation and how it is now allowing even the little guy to have access to the same tools and resources as the enterprise.

View Jeff’s interview with Mac in it’s entirety in MadMarketing TV Episode 8. To learn more about our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:

Generate, nurture and qualify more B2B leads.
Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
Drive more new business, sales and revenue.

Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.

To hear more from our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com to request your free:

  • Sales Lead Calculator Spreadsheet
  • Sales Lead Success Checklist
  • B2B Marketing Technology Insights Subscription

Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.