Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on:
- Small company vs. Large company marketing
- The importance of buyer personas
- Approaches for creating engaging content
- Generating awareness and building reputation with book writing
Join Jeff and Paul as they continue their discussion, touching on how marketing for a small company differs from large company marketing. Paul shares his thoughts on content, and specifically approaching the crafting of content by looking at personas, and the different forms of engaging content that are possible. As a multi-book author Paul shares his experience as an author and the point of no return in book writing.
MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.