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Lead Nurturing & Scoring

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Guest host Jeff Ogden with special guest and marketing expert Steve Gershik continue their conversation on Lead Nurturing and Scoring in this MadMarketing TV “After Party” special.

Listen in as Jeff and Steve continue their conversation on the trends in demand generation marketing and marketing automation. Steve shares his prediction on the ways in which marketers will employ the technology at their disposal, and discusses a skills development tipping point where marketers will begin to see these skills as indispensible. With social media empowering buyers to own the buying process – what is the role of sales and marketing in this new reality?

View Jeff’s interview with Steve Gershik in it’s entirety in MadMarketing TV Episode 5. To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Steve Gershik – CEO of 28Marketing, Marketing Automation Institute executive advisor and co-fonder of DemandCon, the demand generation conference, as they discuss:

  • How to score and sift inbound leads
  • What to do with leads that are not sales ready
  • Common metrics to measure success

Join Jeff and Steve as they dig into lead nurturing and lead qualification & scoring – first defining it and then uncovering common mistakes and misconceptions that come along with this hot B2B marketing topic. Steve also delves into the key considerations and triggers to determine when someone is ready to buy – the core question in lead scoring. Finally we leverage Steve’s expertise to capture his opinion on marketing automation and the role it plays in B2B marketing today, as well as key takeaways for ultimate lead nurturing success.

To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter.

Don’t forget to join us for our next episode on Thursday, December 29 and look out for special “After Party” footage from this interview with Steve Gershik, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.