Archive

Lead Generation

Thanks for stopping by!

Mad Marketing TV is now a part of the Act-On Software blog.

Please access all Mad Marketing TV Video Episodes and Blog content at: http://blog.actonsoftware.com/category/mad-marketing-tv/

Advertisements

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including:

  1. Getting started with marketing automation
  2. How to keep it simple
  3. What to do prior to buying marketing automation
  4. Demand generation common sense

As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation. Thor shares his insights on the state of marketing automation and demand generation today. Marketing automation is not just for high tech companies any longer so regardless of the type of company you are – Thor goes through step-b-step how to get started. He also explains what you need to do before you buy marketing automation to ensure results and success.

To learn more about our special guest Thor Johnson as well as the Team Thor Marketing, visit his website and follow him on Twitter.

Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade. Also, look out for special “After Party” footage from this interview with Thor Johnson.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest Andy Betts, marketing evangelist, consultant, writer, conference specialist and Strategy & Marketing Director, continue their discussion on marketing in the UK.

Join Jeff and Andy as they discuss Andy’s perspective on marketing, sales and technology as we move in 2012. As technology changes the way we view sales and marketing, new channels emerge – presenting companies with the challenge of choosing the relevant channels for their efforts. Analytics are key. Without the ability to measure these channels, the appropriate choice can not be made. Andy points out that the role of sales has also changed. As marketing brings in the majority of leads, it becomes the responsibility of sales to focus purely on closing the deal. A fragmented approach does not work any longer. Jeff and Andy close out their discussion with an approach to marketing as the key driver for not only content, but for product marketing.

View Jeff’s interview with Andy Betts in it’s entirety in Mad Marketing TV Episode 10. To hear more from our special guest Andy Betts, follow him on Twitter, or connect with him on LinkedIn.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create and use offers in this MadMarketing TV “After Party.

Listen in as Jeff and Mac continue their conversation on 2012 and what’s happening in the world of marketing. Mac presents his view on what’s changed for marketers and what companies will be concentrating on in the way of lead generation in the year ahead. Prospects are making buying decisions before they even make contact with a company and creating their short list before they engage. This shift puts companies in a position where they are no longer in control. Jeff and Mac also delve into the role of marketing automation and how it is now allowing even the little guy to have access to the same tools and resources as the enterprise.

View Jeff’s interview with Mac in it’s entirety in MadMarketing TV Episode 8. To learn more about our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:

Generate, nurture and qualify more B2B leads.
Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
Drive more new business, sales and revenue.

Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.

To hear more from our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com to request your free:

  • Sales Lead Calculator Spreadsheet
  • Sales Lead Success Checklist
  • B2B Marketing Technology Insights Subscription

Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.