B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:

Generate, nurture and qualify more B2B leads.
Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
Drive more new business, sales and revenue.

Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.

To hear more from our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com to request your free:

  • Sales Lead Calculator Spreadsheet
  • Sales Lead Success Checklist
  • B2B Marketing Technology Insights Subscription

Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Advertisements
1 comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: