Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:
• Generate, nurture and qualify more B2B leads.
• Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
• Drive more new business, sales and revenue.
Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.
- Sales Lead Calculator Spreadsheet
- Sales Lead Success Checklist
- B2B Marketing Technology Insights Subscription
Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.