Content Marketing: Thinking Like a Publisher – MadMarketing TV Episode 6

Join guest host Jeff Ogden and special guest Jim Burns – Founder and CEO of Avitage as they discuss:

  • What does it mean for marketers to “think like a publisher”?
  • The importance of continuously acquiring and indexing content
  • The role that thought leadership plays in content creation

Join Jeff and Jim as they continue the discussion started with Joe Pulizzi in MadMarketing TV Episode 3 and take content marketing to a deeper level. Jim discusses key practices that allow marketers to “think like a publisher” to proliferate and syndicate content, and position themselves as thought leaders in their space by contributing to the  universal conversation in a meaningful way. Jim digs into how publishing now goes beyond text into digital media and provides a new opportunity for a complete mind shift – allowing content marketers to look at everything differently.

To hear more from our special guest Jim Burns, visit his website, read the Avitage blog, and follow him on Twitter.

Don’t forget to join us for our 2012 Kick Off show on Thursday, January 12 with best selling author and former CMO of Kodak, Jeffrey Hayzlett. Also, look out for special “After Party” footage from this interview with Jim Burns, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.

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