More Lead Nurturing and Scoring with Steve Gershik

Guest host Jeff Ogden with special guest and marketing expert Steve Gershik continue their conversation on Lead Nurturing and Scoring in this MadMarketing TV “After Party” special.

Listen in as Jeff and Steve continue their conversation on the trends in demand generation marketing and marketing automation. Steve shares his prediction on the ways in which marketers will employ the technology at their disposal, and discusses a skills development tipping point where marketers will begin to see these skills as indispensible. With social media empowering buyers to own the buying process – what is the role of sales and marketing in this new reality?

View Jeff’s interview with Steve Gershik in it’s entirety in MadMarketing TV Episode 5. To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.


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