Join guest host Jeff Ogden and special guest Paul Gillin – Writer, Speaker and B2B Social Media Strategist as they discuss:
- Why the value-driven B2B sales process is a perfect match for social media-based engagement
- Which platforms work – and which to avoid
- The six fundamental differences between B2B and B2C marketing
Jeff and Paul dive into using social media in B2B marketing today, discussing key points Paul introduces in his book, Social Marketing to the Business Customer. Social media allows B2B marketers to engage in deep conversations with their customers today and reach key stakeholders and decision makers that were previously elusive. It has never been more critical for B2B marketers to build a business strategy that drives a social media marketing plan – focusing on those tools that work for them and their business. Ultimately B2B marketers need to use social media as a means for listening and engaging, but most importantly they should never underestimate the power of search engine optimization, blogging and email marketing. These are very effective tools to reach prospects – and doing these things right are always the first step prior to engaging in social media.
Don’t forget to join us for our next episode next Thursday, December 22 when we’ll have Steve Gershik from 28Marketing discussing B2B Lead Nurturing and Scoring.
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.