During our third episode of MadMarketingTV, special guest, Joe Pulizzi, founder of the Content Marketing Institute and author of “Get Content, Get Customers”, discussed the importance of content marketing and using storytelling to attract new customers.
More specifically, host Jeff Ogden and content marketing expert Joe Pulizzi discuss:
- What is content marketing and why is it important?
- How content marketing can help you position yourself as an industry expert
- The importance of content marketing as it pertains to social media, lead generation and search engine optimization